RAVE TO THE FUTURE

The inspiration of this release comes from no other than the classic hit series, BACK TO THE FUTURE, while putting our usual tailspin of House & Techno culture on it that delivers an impactful message behind the drop.

This cult classic movie series played a very special moment in the 80s and 90s as well as a special place in my heart growing up as an 80s/90s kid. Back to the Future has always fascinated my imagination of what the future will look like and perhaps what my future will look like...

As I grew older, I realized that what happens in the future depends solely on the very people living in the present moment! We often don't realize the actions (and inactions) we take now will shape and dictate our future. The sad reality is that by the time we realize what could have been prevented or saved, it is too late because we didn't do the right thing in the past to be able to enjoy the future we could have created.

The Covid-19 pandemic that broke and divided our world is still here. The future of music gatherings, festivals, and raves are in serious jeopardy if we don't act and do the right things now to combat and stop COVID. We are seeing countries and major cities re-shutting down and seeing a second wave hit across Europe while numbers in the U.S. remain high. If we want to Rave in the future (or even just have our normal life back), we must do the right thing now. 

Join us on 6AM's Facebook Page for an important announcement on the future of raves and how you and I can prevent them from going extinct! It's up to all of us to do our part NOW because we're really running outta time meaning IT'S TIME!!!

Time to reflect & act now, time to understand what is needed to have raves back! Stop COVID, NOT SLOW COVID....STOP IT, COMPLETELY!!! Save the Raves and do your part to STOP this madness so we can have a better future, a future where we see Raves, dancelfoor, and humanity flourish beyond our imagination. 

If you're reading this it's likely that techno is a big part of your life. It is for me. It is for all of us at 6AM.

There is NOTHING we crave more these days than being back on a dark, techno dance floor with you all.

What defines techno in your opinion?

While your answers will vary, there is no denying that the Roland TR-909 Drum Machine is the one piece of gear that defined techno when the genre was created, and continues to define it to this day.

Introduced in 1983, the TR-909 was the first Roland drum machine featuring both sampled and analog drum sounds that have since become staples of techno and house music.

Every September 9th the techno community celebrates what is known as 909 Day, honoring the drum machine that defined techno. 

Today, we are launching our LIMITED EDITION TR-909 Collection, featuring a t-shirt and hoodie paying homage to the TR-909.

Check them out here at the shop, we think you're gonna love them!

Both are available for pre-order now so that you receive them in time for 909 Day on Sept 9th.

It’s hard to believe that a drum machine launched in 1980 would be celebrated today by lovers of culture, music, and design. 808DAY (aka 8 August) is about the people who ‘got’ the original 808, the artists who took it to another level, and most importantly, everyone who loves the music the 808 inspired.

Our team is looking forward to commemorating the magnificent 808 drum machine on August 8th (808 Day). To honor this masterpiece, we have opened up orders for our 808 tribute tees and zip-up hoodies which are available now so you can order today and rock them with us on #808day. The 808 tribute apparel officially kicks off our drum machine collection at the shop. Watch out for the 909 tribute soon!

There's a question I have been asking myself a lot lately and that is... "What does Freedom mean?"

How can you not ask yourself that with all the violence and injustice that has dominated the news headline in the past few months?

We were brought up to believe that Freedom is the power and inalienable right to act, speak, or think as one wants without hindrance or restraint. But we all know that that's not true at all.

From Woman's Suffrage to Jim Crow laws and segregation, as well as the LGBTQ+ Human Rights laws passed in recent years and the police brutality, injustice and racism we still see so prevalent in our lives today, it is clear that we are not living in a time of true Freedom.

Freedom was not given but fought for and we continue to fight for it even to this very day.

When I think of Freedom I can't help but to think of those moments on the dance floor when you're one with the music, the community, and the vibe, but most importantly when you are one with your own mind and self; being and feeling as free as life has to offer.

When I think of Freedom, I think of a House & Techno dancefloor, where Freedom truly exists even if it's for a moment in time, for that one night on the dancefloor.

This is why we all keep coming back to the dancefloor: because we want to live and be Free.

This weekend, as you celebrate Independence Day ask yourself, "What does Freedom mean to you and what are some of the things that give you the most sense of Freedom?"

I have a feeling it just might be that dance floor we all miss so much.

Please continue to stay healthy everyone and enjoy the holiday this weekend!

BLACK LIVES MATTER. Music, including House and Techno, would not exist without black communities and artists. These are indisputable facts.

Denying this is not only a denial of our roots but tantamount to racism.

It's time. It's time for music industry organizations and individuals to become purposefully active in joining and supporting the Black Lives Matter movement.

Some of the industry’s biggest names have shown lack of empathy and involvement through most of the weekend, some of whom continued with live streams and social media-driven initiatives without a single mention of the events taking place in the United States — the country that gave birth to the music, community and industry they are known to be the leaders of today. While many are finally waking up to their responsibilities, posting messages of solidarity and support in the last twenty-four hours, their lack of action until this point must be called out.

To simply put, those who understand the root of our scene and music understand the prominent role the black community has had on house and techno. Without black artists such as Frankie Knuckles, DJ Spen, Lil Louie Vega, and the likes there would be no House music and same can be said of Jeff Mills, Kevin Saunderson, Juan Atkins, and Derrick May for Techno as a genre. To dismiss this fact is to dismiss the very problem we see today. 

It's time for our music community to stand up for the inequality and injustice and some of the leaders and major platforms of our music community must step up collectively to address, understand, and fight for what is right!

100% of all proceeds will be donated to the NAACP, in support of the BLACK LIVES MATTER Movement.

We have had it. It's time we ALL step up and do something whether it's online or offline or both, we are given the platform to help spread the message and let our individual actions create the ripple that allows for justice and freedom to be seen, heard, and felt. It's time...#allblacklivesmatter #nojusticenopeace

It's time to show love.
It's time to create peace.
It's time to destroy racism.
It's time to fight for equality.
It's time to end sexual harassment. 
It's time to speak out against injustice.

It's time to end the systemic racism that has deeply rooted itself within our society.

We need to use this time to reflect, to self-educate, and stand up for a broken system that hurts ALL of our citizens and most especially the Black community that has suffered since the beginning of a civilized North America dating to the 1700s. It's time we end this now...

100% of all proceeds of this tee will be donated to the NAACP, in support of the BLACK LIVES MATTER Movement.

 

Life is heating up and summer is here.

Put your hands up if 2020 has been a f*cked up year for you!

It has for us, but as we move into summer we are looking for ways to be more active and enjoy the outdoors safely as we anticipate the return to the dance floor.

Ladies... we thank you for your suggestions!! 

Today we introduce our new Summer Active Collection featuring a unisex line AND a fully dedicated women-only line of tank tops and crop tops.

Cool down with our new hot techno clothing for this hot summer.

Life will continue to bring obstacles that JACK up our plans and while Summer 2020 (and most of this year) is POSTPONED that should not be the reason we worry and fear! Everything will be fine as history have often shown us that with time and through time, we will make it through this tough period! 

Let our summer vibes and message be the strength you need to make it through and serve as a reminder that no matter how difficult life can seem, everything will be fine!

Uniting the techno community from all over the world to fight COVID-19 by practicing social distancing, washing your hands often, and wearing a mask if you do go outside.

The techno community is hurting, and we are hurting not being able to be on a dance floor with you all, but we must remain positive, united and strong.

A portion from all proceeds will be donated to the Pandemic Relief Fund by United Way to support L.A. County’s unsheltered residents who are especially vulnerable to the coronavirus, and low-income individuals, students and families at imminent risk of homelessness and hardships due to health and economic impacts of coronavirus. More info: https://www.unitedwayla.org/en/give/pandemic-relief-fund/

By joining our Anti Covid Techno Club you will not only be joining our techno community in the fight against the virus, but will assist 6AM and our staff through these tough months of cancelled events.

We will rave together again, but it will take all of us doing our part for that to happen sooner rather than later.